Modern CRM systems for ticketing have become an integral part of successful event organization. They help automate ticketing processes, improve customer interaction and increase event profitability. In this article, we take a look at a few popular ticketing CRM platforms that are relevant in the US market in 2024.
1. TicketCRM – A feature-rich ticketing system
TicketCRM offers a comprehensive solution for event management and ticket sales. The platform allows you to create different types of tickets, including VIP and group tickets, manage access via QR codes and integrate with popular social media and email services to promote events.
Key advantages of TicketCRM:
- Integration of marketing tools: Ability to run campaigns via email and social media, increasing audience reach.
- Real-time analytics: Track sales, user behavior and customer feedback.
- Flexibility: Suitable for events of all sizes – from small meetings to large international events
2. Eventbrite – A market leader with an intuitive interface
Eventbrite is one of the most popular ticketing platforms, especially among medium and small event organizers. The platform offers many tools for creating and managing events, including the ability to create customizable event pages and built-in promotion options through partner networks and social media.
Eventbrite features:
- Online and offline sales support.
- Easy integration with email marketing platforms such as Mailchimp.
- Built-in analytics to measure event performance and ticket sales
3. Splash – Marketing Optimization for Big Brands
Splash is a platform designed not only for ticket sales, but also for integrated marketing campaign management. Splash allows you to create fully branded event pages and integrate with CRM systems, making it ideal for large companies and brands.
Splash benefits:
- Support for creating branded pages for ticket sales.
- Powerful marketing tools, including email campaign automation and social media support.
- High level of security of participants’ data and convenient analytics
4. Eventcube – A platform with a high degree of customization
Eventcube stands out among competitors with the possibility of deep customization thanks to API. The platform is ideal for large events with special requirements for ticket customization, payment processing and integration with external systems. Support for more than 100 different payment methods and the ability to organize secure resale of tickets makes Eventcube a versatile tool for organizers of complex events.
Features of Eventcube:
- Support for ticket resale through a secure platform.
- Ability to fully customize interfaces and processes using API.
- Integration with popular payment systems and CRM
5. Whova – For comprehensive management and interaction with the audience
Whova offers a wide range of features for event management, including ticketing and audience interaction. The platform is ideal for organizing events with high levels of participant engagement thanks to gamification and various interaction tools such as polls and forums. In addition, Whova helps organizers to better understand their audience through advanced analytics and segmentation.
Whova’s main functions are:
- Gamification and improved audience engagement.
- Integration with social media and analytics tools.
- Support for both physical and virtual events
6. TicketManager – For corporate events and client entertainment
TicketManager is designed for ticket management in the corporate segment. The platform allows companies to easily integrate events with their CRM systems such as Salesforce, making it easy for large companies to manage customers and ticket sales. TicketManager also offers advanced seating chart creation and access management features.
Key features:
- Integration with enterprise CRM systems.
- Advanced seat management and ticketing with customizable features.
- Advanced analytics for corporate events
7. Purplepass – A simple and flexible tool for multi-day events
Purplepass is an easy-to-use ticketing solution for multi-day events such as festivals or conferences. The platform supports flexible ticket customization and integration with marketing and CRM tools. The ability to create free and paid events makes Purplepass a versatile tool for different types of events.
Key features:
- Support for multi-day events and various ticket types.
- Integration with marketing and data management platforms.
- Flexible customization and ease of use
Choosing the right CRM system for ticketing depends on the goals and features of your event. For large international events with a high level of customization, Eventcube may be the best choice. If you’re looking for a simple solution for small or medium-sized businesses, Eventbrite offers a wide range of useful features. However, if you need an all-in-one solution that covers all aspects of event management, marketing and sales, TicketCRM (https://promo.ticketcrm.com/) is the perfect option.